Sonia Drieu

Sonia Drieu has extensive experience in various roles within the marketing and sales field. Sonia started their career in 2001 at Electrolux Home Products as a Customer Sales Manager. From 2005 to 2013, they worked at Valeo Service, progressing from a Customer Manager role to becoming a Product Manager and then a Trade Marketing Manager. After that, they joined Federal-Mogul Aftermarket France as a Regional Marketing Manager, where they were responsible for marketing and communication activities. In 2015, Sonia joined Lectra as a Director. Sonia initially served as the Director of Product Marketing, Service & Consumables, where they focused on developing and defining the company's maintenance and consumables offerings. Sonia then moved to the role of Director of Product Marketing, Customer Success Services, where they developed an innovative service offering and ensured its successful implementation. Later, they became the Director of Product Marketing Services, in charge of integrating Gerber Technology and aligning its services with Lectra's strategy. Currently, Sonia holds the position of Director, Channel & Sales Program at Lectra, where they support sales managers worldwide, develops commercial programs, and aims to improve sales performance and customer satisfaction.

Sonia Drieu completed their Master 2 degree in Marketing and International Business at Rennes School of Business from 1998 to 2001. Additionally, they obtained a Master's degree in Marketing International from Université de Vaasa in 2001.