Arbab Ashraf

Head B2b Sales & Operations I Strategic Partnerships at Lectrix

Arbab Ashraf has gained extensive work experience in various roles and industries. Arbab started their career as a Graduate Engineering Trainee at O'general AC, where they were responsible for overseeing and improving the operations of the service team. Arbab then moved on to work as an Assistant Manager at Ultra Motors India, focusing on dealer development and network expansion, as well as institutional and bulk deals. After that, they joined ALD Automotive as a Relationship Manager, where they were in charge of key account management and new business acquisition.

In 2011, Arbab joined HERO ELECTRIC VEHICLES PVT LTD as the HOD of Marketing, where they oversaw branding, advertising, and promotional campaigns. Arbab later worked as a Head of B2B Sales & Marketing, responsible for developing, deploying, and executing B2B strategies.

Arbab also has experience in self-employment, as they established a Youth Foundation NGO called Training and Consulting. During their time with the NGO, they focused on improving college students' employability skills through seminars and workshops.

In 2023, Arbab joined Lectrix as the National Head of B2B Operations and Strategic Partnerships. In this role, they collaborate with R&D to develop and finalize B2B product lines.

Overall, Arbab Ashraf has demonstrated a diverse skill set and a strong background in marketing, sales, and strategic partnerships.

Arbab Ashraf's education history includes various degrees and certifications. In 2002, they began their undergraduate studies at IEC College Of Engineering & Technology, where they pursued a Bachelor's degree in Mechanical Engineering. Arbab completed this program in 2006. In 2007, Ashraf enrolled in Jamia Millia Islamia and obtained an MBA in Marketing & Operations by 2009.

In 2019, Ashraf attended the Indian Institute of Management, Lucknow, where they completed an Advance Program in Leadership & Business Strategy.

Additionally, Ashraf has obtained several certifications to enhance their skills and knowledge. In October 2007, they received a BEC Certification from the University of Cambridge. In October 2013, they obtained a Digital Marketing Certificate from the MSME-Technology Development Centre (PPDCAGRA). Furthermore, they have a Google Adword Certification, but the specific details regarding the institution and the date of achievement were not provided.

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