Lectrix
Sovendra Katariya is a seasoned professional with extensive experience in sales and management within the electric mobility and automotive sectors. Currently serving as Deputy General Manager at Lectrix since August 2025, Sovendra has demonstrated a strong track record in sales growth and network expansion, previously holding the position of Lead - Sales 3W at Greaves Electric Mobility. Achievements include significantly increasing market share and sales volume in various roles, such as Assistant General Manager and Regional Business Head at Lectrix, as well as initiating successful market entries and dealer networks in West Bengal. With a Bachelor’s degree in Mechanical Engineering and an MBA in Sales and Marketing, Sovendra combines technical knowledge with strategic business acumen.
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Lectrix
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Lectrix is a flagship company of the SAR Group. We use modern tech to empower next-gen mobility and believe in the relentless pursuit of getting things right. That's why when we build something, we test, retest, and then test it again at our world-class EV production facility in Manesar. What truly sets us apart though, is our deep knowledge of batteries and Battery Management Systems (BMS), know-how that comes from our parent company and its subsidiaries, each of which supports us with their own expertise.