Pooja Kadia

Pooja Kadia is an experienced content strategist and editorial leader known for driving impactful content initiatives in the blockchain and cryptocurrency sectors. Currently serving as Editorial Lead at Ledger since August 2022, Pooja has successfully overseen projects that resulted in significant increases in market share and user engagement. Previous roles include Content Strategist at DFINITY, where brand messaging and SEO solutions were defined for Chain Fusion technology, and Head of Content at M2, focusing on content strategies, campaign collaborations, and performance marketing. Pooja has also contributed to Binance as a Content and Growth Specialist, achieving notable traffic increases, and has a strong track record as a freelance Blockchain and Crypto Content Strategist on Upwork. With an academic background in Urban Planning and Civil Engineering, Pooja combines strategic insight with a deep understanding of content creation and distribution in the tech industry.