Barbara Pastacaldi

Barbara P. is a seasoned marketing professional with extensive experience in various sectors, including B2C marketing, trade marketing, and business development. Currently serving as a Marketing Manager at LEDVANCE, Barbara P. is involved in the redesign of point-of-sale displays and the implementation of new marketing concepts. Previous roles include Business Development Manager at TLC Worldwide, where responsibilities encompassed lead generation and marketing concept development, and Trade Marketing Manager at Netatmo, overseeing omnichannel marketing activities across multiple regions. Barbara P. has also held prominent positions in trade marketing at tado° and Campari Group, significantly contributing to product launches and marketing strategies. With foundational entrepreneurial experience from running a family-owned hotel and strong educational credentials from prestigious institutions, Barbara P. demonstrates a robust background in marketing and customer engagement.