Michela Parata

Michela Parata has extensive experience in marketing, sales operations, and customer service, currently serving as Head of Marketing and Head of Sales Operations & Marketing at LEDVANCE since November 2019. Prior roles include Customer Services Manager at ABB and various positions at KVT-Fastening, where leadership in sales support and process optimization was pivotal. Michela's career began in the hospitality sector, progressing from a service position to project management in event planning and hotel administration. Educational qualifications include a Bachelor of Science in Business Administration from the University of Applied Sciences and Arts Northwestern Switzerland and an exchange semester at Hallym University in South Korea.