Lefty is a technology-driven international influencer marketing company that helps brands and agencies engage with their audiences through influencers. The company has developped a proprietary algorithm which uses machine learning and artificial intelligence to analyze more than 20 million pieces of content daily, from more than 3 millioninfluencers worldwide, from social celebrities to micro-influencers. The strategic planning team partners with each client to create innovative creative strategies and project managers use advanced analytics on both influencers and their followers (location, age, gender, brand affinity...)to target the right audience with the campaign. Lefty also offers access to its powerful influencer search engigne to help clients identify their best influencers match. Lefty has managed campaigns for top brands from a variety of industries including Tinder, G.H.Mumm, Blackpills and Airbnb. For more information on Lefty and its services, please visit https://lefty.io/

Advertising

Automation

Marketing

Social Media

Lefty

This department focuses on managing client accounts, ensuring satisfaction, and driving growth through strategic relationships.

Account Management

The Business Development team at Lefty identifies and pursues new business opportunities, builds and maintains relationships with key clients, and develops strategies to drive growth in international markets. They collaborate with various departments to ensure client needs are met and leverage Lefty's advanced analytics to tailor influencer marketing solutions, helping brands maximize their campaign impact and reach.

Business Development

The Sales and Customer Success Team at Lefty is responsible for driving new business opportunities and ensuring client satisfaction and retention. They engage with potential clients to showcase the value of Lefty's influencer marketing solutions, close sales, and build long-term partnerships. Additionally, the team provides ongoing support and strategic guidance to help clients maximize their campaign outcomes using Lefty's advanced analytics and search engine capabilities.

Sales and Customer Success Team

The Engineering team at Lefty is responsible for developing and maintaining the company's proprietary algorithm and technology infrastructure. This includes building and optimizing machine learning models to analyze influencer content, ensuring robust and scalable backend services, designing intuitive frontend interfaces, and managing cloud deployments and system integrations. Their work enables the seamless execution of influencer marketing strategies and the provision of advanced analytics for client campaigns.

Engineering

The Leadership Team at Lefty spearheads the company's strategic direction, revenue generation, technological innovation, and overall operations. Comprising the Co-founder, Chief Revenue Officer, VP of Engineering, and the Co-founder and CEO, this team ensures that Lefty's proprietary algorithms, client strategies, and influencer partnerships align with the company’s vision and growth objectives. They play a pivotal role in maintaining Lefty's position as a leader in the influencer marketing industry.

Leadership Team

This department focuses on strategies and initiatives to increase business opportunities and revenue.

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Business Development

Sales and Customer Success Team

Engineering

Leadership Team

Business Growth