Haley King Rizza

Haley King Rizza has a diverse and extensive work experience. In their most recent position as a Growth Marketing Manager at Legacybox, they effectively managed yearly ad spend across growth channels while maintaining a 300%+ return on ad spend (ROAS). Haley also developed and executed data-driven strategies across various growth channels, such as Facebook, whitelisting, influencer, programmatic, TV, direct mail, and audio.

Prior to this role, Haley worked as a Digital Marketing Strategist at Legacybox, where they scaled the Facebook ads program by over 119% in a two-year period while maintaining a 250%+ ROAS. Haley collaborated with the design team to revamp ads and strategy, resulting in a 20% increase in click-through rate (CTR). Additionally, they built reports and implemented data-driven strategies across paid social channels.

Haley's earlier experience includes roles such as Digital Marketing Specialist at Legacybox, Co-Founder & Lead Videographer at Michael Rizza Photography, Marketing Coordinator at Bankruptcy Affiliates, Digital Specialist at Talking Dog Agency, Real Estate Marketing Intern at The Georgia Club, HR Intern at Homestar Financial Corporation, and Sales Associate at Converse.

Overall, Haley King Rizza has demonstrated a strong background in digital marketing, strategic planning, data analysis, and team collaboration throughout their professional journey.

Haley King Rizza's education history begins in 2015 when they attended Oglethorpe University, where they studied Communication and Media Studies. Haley later transferred to The University of Georgia in 2016 and completed their education there in 2019 with a focus on Advertising.

In addition to their academic achievements, Haley also obtained several certifications from Lynda.com in 2018. Haley completed training in various Adobe software programs, including Photoshop CC 2018 Essential Training: Design, Audition CC 2018 Essential Training, InDesign CC 2018 Essential Training, and Photoshop CC 2018 Essential Training: The Basics.