Bob O'Keefe

Bob O'Keefe is a Senior Vice President of Partnership Development & E-commerce Strategy at Legends, where they focus on growing merchandise partnerships and business development. With over 30 years of experience in sports retail and marketing, they have previously held key positions at Fanatics, the NFL, Sports Illustrated, and Young & Rubicam. They are an expert in sports branding, e-commerce, and consumer marketing, having launched successful initiatives that significantly increased sales and customer engagement. Bob holds an MBA in Marketing from Fordham University and a BA in Political Science and Economics from the State University of New York College at Cortland.