Blythe McPhail

Blythe McPhail currently serves as the Senior Director of Client Services at Legends, where responsibilities include translating client business requirements into system specifications and collaborating with business partners on technical recommendations. Since June 2010, Blythe has also acted as an Ecommerce Consultant for Blythe Spirit Design and Development, leading the strategic direction for a portfolio of sports brands. Previous experience includes serving as Digital Marketing Director at the University of Dallas, where online marketing initiatives were executed to drive student enrollment, and as Web Communications Director for Mesquite Independent School District, where an award-winning website was developed. Prior roles also include Director of Internet Operations at Oklahoma State University Athletics. Blythe holds a B.S. in Management Information Systems and an MBA in Finance, both from Oklahoma State University.