Legends
Dominic Proctor is a skilled sales and operations professional with extensive experience in the sports industry. Currently serving as a Premium Sales Executive for Legends focused on Las Vegas Athletics since July 2025, Dominic previously held the role of Account Executive in Business Development at the Miami Open and Hard Rock Stadium, where responsibilities included generating new international business and enhancing premium hospitality for clients. Prior to that, Dominic was an Inside Sales Executive for the Miami Marlins, exceeding revenue targets in membership and group sales. Experience also includes serving as a Team Operations Advisor and Equity Partner for the Illawarra Hawks in the National Basketball League, where Dominic streamlined operations and scouted talent. Early career roles involved research and analysis for sports management and venture capital organizations. Dominic holds a Bachelor's degree in Development Economics and International Development from the University of Miami.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.