Matthew Canada currently holds the position of Manager of Licensed Sales at Legends since August 2023. Prior to this role, Matthew served as an Associate Coach for the Canisius College ACHA D1 Hockey team from September 2021 to February 2024, and also worked at ADPRO Sports as a Coordinator for Promotional & Licensed Merchandise from October 2021 to October 2023. Additional experience includes positions with the Buffalo Sabres as a Learn To Play Instructor and contributions to The Game Haus LLC as an NHL Team Contributor. Matthew's early career involved a sports internship at the Buffalo Niagara Sports Commission, where responsibilities included event planning and operations. Matthew holds a Master of Science in Sport Product Development from Canisius University and previously earned a Bachelor’s degree from the same institution, along with a Regents Diploma with Honors from Niagara-Wheatfield Senior High School.
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