Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.

Advertising

Consulting

Marketing

Services

Sports

Legends

Legends' headquarters in New York, NY, United States

This department oversees the planning, coordination, and execution of various events and special programming.

Events Management

This department oversees the strategic direction and overall management of the organization.

Executive Leadership

This department focuses on establishing and managing strategic relationships and collaborations to enhance business opportunities and growth.

Global Partnerships

The leadership team at Legends has a history of experience in the sports and entertainment industry, with a focus on business development and sales. They have experience working in various positions within companies such as Tomorrow.io, Samsung Electronics America, The Predictive Index, Panasonic, SoFi Stadium and Hollywood Park, and the Chicago Bears. In addition, they have also held positions at Legends, Tampa Bay Lightning, and Columbus Crew Stadium. Furthermore, the team has a wide range of educational backgrounds, including degrees from the University of Pennsylvania, Royal Military College of Canada, and New York City College of Technology.

Leadership Team

This department focuses on managing and enhancing premium sales initiatives for various clients and conferences.

Premium Sales

This department manages employee relations, recruitment, onboarding, and overall workforce development.

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Other teams

Executive Leadership

Global Partnerships

Leadership Team

Premium Sales

Human Resources