Michael Carroll

Founder & CEO at Legit Fish

Mike is the founder and CEO of Legit Fish. He has more than 30 years of experience in the seafood business from vessel to the retail shelf. He started his career captaining commercial fishing vessels, where he paid his way through graduate school to get a degree in Economics, specializing in seafood markets. After graduate school, he worked in the transactional seafood business for various corporations like Ahold USA, Legal Seafoods, and Fishery Products International.

He acquired extensive experience in every part of the seafood supply chain. With this experience, he worked as an expert consultant on various large projects for the New England Aquarium, Global Seafood Sustainability Initiative, Global Trust Certification Body, and the Department of Interior. His unique background, analyzing government-reported fishery data combined with his experience in seafood markets, sparked the idea and development of what would become Legit Fish.

Timeline

  • Founder & CEO

    Current role