Benoit Helary

Benoit Helary is an experienced marketing professional currently serving as Senior Manager of Channel Marketing at Leica Biosystems since August 2016, where responsibilities include establishing EMEA marketing channels and driving revenue growth contributing to significant company revenues. Previously, Benoit held various roles at Leica Biosystems in digital marketing, focusing on web channel management, lead generation, and marketing automation. A background in digital acquisition management at Videojet Technologies involved SEM, SEO, and marketing automation, further enhancing extensive digital marketing expertise. Educational qualifications include a Master 2 in Web Marketing and E-Business from IPAG Business School and a CORe Credential of Readiness from Harvard Business School Online.