Leona Coupar is currently the Head of Strategy at Leith, having advanced from Strategy Director during their tenure from 2021 to 2025. Prior to this role, Leona accumulated significant experience in consumer insights and research, including positions as a Senior Consumer Insight Analyst at The Edrington Group and as an Associate Planner/Researcher at The Leith Agency. They also served as an Insight & Research Manager at MediaCom Edinburgh from 2006 to 2011.
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