Jordi Beije

Jordi Beije is an experienced professional in retail management and distribution strategy, currently serving as the Head of Distribution Channel Development at Lely since January 2024, focusing on optimizing the distribution network and enhancing customer experience for farmers globally. Previously, Jordi held the role of Head of Master Franchise a.i. at Rituals, where responsibilities included developing commercial strategies across multiple regions. In 2022, Jordi was the Head of Operations a.i. at Big Bazar, supporting 135 stores in the Netherlands and Belgium. A significant tenure as Director of Retail and Franchise Operations EMEA at Crocs involved managing over 200 stores and ensuring operational excellence. Earlier positions include Retail Manager at McGregor Fashion Group, Area Manager at Tommy Hilfiger, Cluster Storemanager at WE Netherlands, and Store Manager at V&D. Jordi holds a degree in Marketing and Communication from Inholland University of Applied Sciences.