Soukaina Ibnlfassi

Soukaina IBNLFASSI is a seasoned professional with extensive experience in digital marketing and paid acquisition. Currently serving as the Head of Paid Acquisition & Performance at LeLynx.fr since September 2022, Soukaina focuses on developing multi-channel strategies to maximize ROI and managing performance KPIs. Previous roles include Traffic Manager at Geev and Product Owner Junior, with responsibilities in backlog management and user story creation. Soukaina also held positions as Product Owner Proxy at Cdiscount, where user experience was improved, and as Search Engine Marketing Specialist at Jumia Group, managing paid search accounts across various ventures. Additional experience includes roles in online marketing, e-marketing management, product management, and customer portfolio management. Soukaina holds an MBA in Marketing & Brand Management from INSEEC and a Bac+5 in Marketing et Actions Commerciales from ENCG-SETTAT.