Lemma
Merlin Coutinho is the Vice President Marketing & Brand Solutions at Lemma, where Merlin heads Global Brand and Product Marketing across the US, APAC & EMEA. Prior to this, Merlin held various leadership roles at Performics.Resultrix, SilverPush, PHD Worldwide, MadHouse India, and Komli Media. Merlin is currently pursuing a Management Development Programme in Marketing at the Indian Institute of Management, Lucknow, and holds a Bachelor of Mass Media degree from St. Andrew's College of Arts, Science and Commerce.
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Lemma
Lemma is a leading omnichannel Supply Side Platform (SSP) specializing in emerging formats. With a focus on innovation, Lemma empowers marketers to leverage the full potential of diverse advertising channels through a single platform. By seamlessly integrating programmatic buying, digital out-of-home (DOOH), connected TV (CTV), and other emerging formats, Lemma enables advertisers to create engaging and impactful campaigns that reach their target audience across multiple touchpoints.