At LENA WILD we are passionate about nature and its gifts. Just as we love to care for the skin and health, we prioritise care towards the environment. From the ingredients, suppliers to packaging, we explore every alternative route to make our choices better. Promoting a realistic approach to beauty, we emphasise that the skin (and our body) is its own self-healing ecosystem. With gentle, nourishing care, alongside a healthy lifestyle, mind and balanced diet, the skin can experience incredible transformation.

LENA WILD was co-founded by Yelena and Dany. It was born out of personal challenges with skin, discovery of holistic approach to beauty and healing, and strong desire to contribute to the change of the beauty industry. Yelena is a natural skincare formulator who believes in the superpowers of plants. She is a holistic beauty and sustainability advocate. Dany is a creative designer, with a firm belief that communication and education can change the world.

We only use natural, organic, wild-crafted and naturally derived plant ingredients. Great skincare deserves good packaging, that will not only look good as your beauty ritual but will also be eco-friendly. We are passionate about reducing plastic waste, so we chose glass. We consider transportation footprint, so we work with local European suppliers. Our paper boxes are 100% cotton, it is a byproduct of the fashion industry. For packing and deliveries we only use recyclable and biodegradable materials. 

LENA WILD

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LENA WILD

Org chart

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