Lendisoft
Heidi Lee is an experienced technology professional specializing in full-stack web development, with a career spanning over 30 years. Currently serving as the VP of Front-End Development at Lendisoft since March 2022, Heidi also holds a position as a Full Stack Web Developer at MKT METRICS since October 2015, where focus is on creating web pages for Stock Market predictions based on algorithmic trading. As a freelance developer since January 2000, Heidi has built a reputation for delivering cutting-edge websites and software solutions. Previous roles include a long-term position at Consumer Portfolio Services, where Heidi continues to provide development services, and various web development positions with companies such as The Lease Outlet and SoftDesignGroup. Heidi holds an Occupational Certificate in Systems Analysis from Irvine Valley College and completed education at Huntington Beach High School.
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Lendisoft
Lendisoft is the new kid on the block, disrupting the lending industry with its refreshing approach, pairing cloud-based SaaS technologies with risk-based consulting, compliance sophistication and integrated AI. We are pioneers in credit risk management, with decades-long experience building home-grown solutions for specialty finance lending. Lendisoft is “Built by Lenders for Lenders”. Our mission is simple—to exceed our competitors in helping lenders achieve high-margin, net-yield profitability for their lending business, leveraging the right combination of tools and risk management strategies to achieve long-term success. Our multi-pronged approach leverages our own enterprise software with the right configuration, predictive models and decision rules, risk-based pricing strategies, and the right recommended operational procedures to optimize effectiveness across your loan origination and collections landscape.