Casey Petersen

Casey Petersen is a seasoned marketing professional with extensive experience in digital strategies, analytics, and paid media across various organizations. Currently serving as the Global Senior Manager of Paid Media and Analytics at Lenovo since October 2019, Casey has previously held managerial roles at Cloudflare and leadership positions at Photofy, Inc., where noteworthy achievements included doubling subscriber numbers through targeted campaigns. As the owner of Casey Petersen Consulting, Casey developed digital strategies for clients such as Murphy Oil and Walgreens, significantly reducing advertising costs. Expertise spans social analytics, content marketing, SEO, and CRM, enhanced by a strong educational background with a BBA in Marketing and Finance from the University of Arkansas at Monticello.