Persa K.

Persa K. is a global loyalty and CRM expert with over 13 years of experience in driving customer retention and growth strategies for leading retail brands. They have held positions such as Senior Manager of Loyalty at Stop & Shop and currently manage the My Lenovo loyalty program for North America. Persa's career includes significant roles at companies like SymphonyAI and Response Labs, where they crafted customer strategies and led personalization initiatives for major brands across Europe and North America. They are currently pursuing an Associate's degree in Business Administration at Worcester State University, having previously earned a Bachelor's in Marketing from Bentley University and a certificate in Women's Entrepreneurship from Cornell University.