单兴华

兴华 单 is an accomplished author known for the bestselling books "校园市场" and "下沉市场." They served as the Marketing Director at 深圳市悦动天下科技有限公司 from 2018 to 2020 and are currently the General Manager of Lenovo's Campus Business since 2020. Previously, 兴华 was a Business Manager at 小米科技 in 2013-2014 and held the position of Campus Market Director at 中文在线数字出版集团 from 2015 to 2017. Advocating for a blend of online and offline marketing strategies, they emphasize warm brand communication and user engagement, believing in the integration of product and brand as a core marketing approach.