Benedetta Virga

Benedetta Virga is a seasoned professional in client services and account management, currently serving as Client Service Director at Publicis Italy | LePub since November 2019, managing major clients such as Lavazza and several others including The Coca-Cola Company and Bottega Veneta. Prior to this role, Benedetta was an Account Director at MRM//McCann X Mastercard, overseeing the execution of integrated marketing campaigns and brand initiatives for Mastercard. Benedetta’s career at Publicis Italy began in 2007, where roles included Account Director for Renault and Dacia, as well as previous positions as Account Supervisor and Account Executive. Educational qualifications include a Master’s Degree in social research methodology and another in sources, tools, and methods for social research from La Sapienza, complemented by a Bachelor's Degree in Communication and Mass Media from Sapienza Università di Roma.