Shawn R.

Shawn R. currently serves as the Director of Brand Development at Lethal Performance since September 2023, and has been the Founder of Channel Factor since December 2021. Previously, Shawn R. held various roles at TMG Performance Products from August 2013 to September 2023, including Sales Manager, Strategic Sales Manager, Global Accounts Manager, and Dealer Development Manager. Prior experience includes a position as Senior Wholesale Account Executive at Modern Automotive Performance from July 2011 to August 2013, and Sales & Viral Marketing Manager at Fidanza Engineering Corp. from May 2005 to July 2011. Shawn R. holds a Bachelor's degree in Business Administration from Mercyhurst University, obtained between 1999 and 2003, and completed general studies at Lake Catholic from 1995 to 1999.