Joann Hamer

Joann Hamer is a Senior Research Specialist with a strong focus on consumer research project management. They specialize in transforming complex data into actionable strategies, enhancing brand growth and innovation. Joann has experience in various CPG categories and has led comprehensive research projects at Highlight and Lucid, delivering impactful insights to marketing and R&D teams. They hold a degree in Psychology from Trinity University, where they also contributed as a Research Assistant. Currently, Joann continues to engage with consumer insights, emphasizing the importance of understanding consumer behavior in decision-making processes.