Fernanda Rubi is a dynamic professional with expertise in brand management, merchandising, and marketing within the fashion and sports industries. Currently serving as the Head of Global Merchandising at Letsgo Entertainment, Fernanda leads the development of global merchandising strategies and oversees financial performance for consumer products. With previous roles at notable companies such as the NBA, adidas Group, and Levi Strauss & Co., Fernanda has consistently driven growth and innovation in brand licensing and retail marketing. Fernanda holds a Bachelor's degree in Textile Design from Universidad Iberoamericana and a Master's in Fashion Marketing and Trends Research from Istituto Europeo di Design Barcelona.
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