Keith Asher

Keith Asher has a diverse work experience in the product design and graphic design industry. Keith began their career at SPY in 2006 as a Junior Graphic Designer, where they assisted the Senior Graphic Designer with various tasks including post-production of product and campaign photography, building seasonal catalogs, and contributing to creative campaigns. In 2008, Keith was promoted to the role of Senior Graphic Designer/Project Manager, where they managed the day-to-day operations of the department, worked on collateral supporting marketing, and collaborated with the Art Director to develop innovative seasonal campaigns. In 2011, they transitioned to the role of Product Designer, responsible for designing eyewear and goggles and creating new products based on briefs and seasonal cosmetics. Three years later, Keith was promoted to Senior Product Designer, leading the design and direction of all eyewear and goggle categories, establishing design direction for product lines, and contributing to new product launches and seasonal cosmetics. In 2016, Keith joined LEUS as the Product Director, overseeing the design and direction of products, establishing collections and long-term strategies, and managing the design process from ideation to final development.

Keith Asher has an Associate of Arts (AA) degree in Graphic Design from FIDM. Keith also holds an Associate's degree in Liberal Arts and Sciences/Liberal Studies from Santa Barbara City College. Prior to that, they attended Oak Park High School.