Leverage Marketing
Matthew’s formal education is in Traditional Advertising with a minor in Business. Unsatisfied with the metrics for measurement in traditional advertising, Matt was drawn to the world of Digital Advertising and jumped in head first as an SEO Specialist for a local agency. After cutting his teeth working to acquire top visibility for various clients, Matt was pegged to develop the first SEO offering at Leverage Marketing. With a focus on measurement, content with a purpose, conversion optimization, and goal based efforts, the department flourished.
Recognizing the need to innovate faster, Matt jumped at the opportunity to help develop Leverage into much more than one of the many hum-drum search firms. Teaming with Bob presented the fire-power to quickly upgrade the talent, the offering, and to make an end-to-end marketing service available even to those who had not yet even known to inquire about more than search marketing.
Matt now serves as COO and works to ensure that Leverage is poised to continue its journey to bring inbound demand generation, strategic design, marketing automation and reporting to companies looking to better their return on investment.
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Leverage Marketing
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Leverage Marketing is a team of digital marketing veterans dedicated to finding a better and more integrated marketing approach. Rooted in search and inbound marketing, our team has grown far beyond what a typical search agency offers. We have worked together to create a set of integrated online marketing systems and services that make marketing more efficient, source-agnostic, measurable, and effective. We are excited to share these systems and services with our clients because, in the end, your success contributes to our success and we take pride in helping businesses grow.