Melissa Baer is an expert in technology for ethical brands, specializing in solutions for marketing, sustainability, and governance professionals. They have extensive experience as a serial entrepreneur, technologist, and farmer, drawing from their background in physical sciences, ecology, and social sciences. Melissa has held roles including Director and Founder of Vibrant Farms, Advisor at Newbrook, and Board Member at NZTech. Currently, they serve as CEO and Founder of Backstory, where they focus on strategic value chain technology that promotes sustainable practices. Melissa's multidisciplinary approach enables innovative connections between consumer and producer, fostering a more prosperous and ethical food system.
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