Joey Lopez

Director of Brand Marketing - Americas at Lexar

Joey Lopez's work experience began in 2012 as an Account Manager at San Jose State University, where they worked until 2013. Joey then worked as a Senior Community Manager at PureMatter from 2014 to 2015, managing clients such as IBM and Pitney Bowes. From 2015 to 2017, Joey served as a Social Media Marketing Manager at Micron Technology, implementing social media strategies and working with influencers for Lexar. Since 2017, Joey has worked at Lexar, initially as a Senior Manager of Global Brand Marketing, and currently holds the position of Director of Brand Marketing - Americas. In this role, Joey has overseen various brand marketing initiatives, including MarCom, PR, social media, events, and influencers. Joey successfully implemented organic and paid strategies that led to significant growth in engagement and followers on Lexar's social media platforms. Joey also launched the Lexar Influencer Program, working with renowned photographers and videographers to increase brand awareness. Joey has been responsible for creating engaging digital and social media content and managing PR and event planning for key product launches and trade shows.

Joey Lopez attended San Jose State University from 2007 to 2013, where they obtained a Bachelor of Science degree in Advertising.

Links

Previous companies

Micron Technology logo

Timeline

  • Director of Brand Marketing - Americas

    October, 2022 - present

  • Senior Manager, Global Brand Marketing

    October, 2017