Lisa Pool is a seasoned marketing professional with extensive experience in marketing operations and strategy, currently serving as Senior Manager of Marketing Operations at Lexipol since May 2024. Serving as Owner of Whistle & Scale since 2010, Lisa specializes in Salesforce Pardot and Account Engagement consulting, offering training and support to organizations. Previous roles include Salesforce Marketing Cloud Operations Technical Lead at Merck, Pardot Salesforce Consultant at Anritsu, and Director of Strategic Marketing at SPARXiQ, where Lisa oversaw major branding initiatives. Additional experience includes senior marketing positions at The 20 MSP, KwikBoost, One Network Enterprises, M-Files Corporation, and Axiom Sales Kinetics. Lisa holds education credentials from Cornell University, the University of Maryland Global Campus, and the University of Virginia Darden School of Business, specializing in Design Thinking and Innovation.
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