Sojung Lee is a Customer Experience Strategy Specialist at LG Electronics, focusing on strategic planning for cross-channel customer experiences since April 2019. Major projects include the development of a paid membership program, a pet-focused healthcare platform proposal, signature scent development for Best Shop, and company-wide digital community integration. Previous roles at LG include Channel Strategy Specialist and B2B Sales Associate, where significant contributions involved multi-channel growth initiatives and account management, respectively. Sojung's experience also extends to product management at NAVER Corp, operations and marketing at Xberts, and digital marketing at Miso, along with a Bachelor's degree from Korea University in International Studies.
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