Fernanda Arechavala

Ma. Fernanda Arechavala is a seasoned marketing professional with extensive experience in channel marketing and brand management. Currently serving as the Director of Channel Marketing Americas at Libbey since March 2014, Arechavala has driven significant initiatives, including transforming the US Retail approach and developing a successful E-commerce plan. Previously, Arechavala held various roles at Libbey, including Sr. Manager Channel Marketing Americas and Mexico & LATAM Marketing Manager, achieving notable sales growth and strategic marketing developments. Prior experience includes positions at Bausch + Lomb, BMC Innovation Company, Church & Dwight, and Unilever, demonstrating a strong track record in managing marketing plans for recognized brands and conducting impactful marketing consultancy. Arechavala holds a Master's degree in Marketing from Universidad Anáhuac Mexico Norte and a Licenciada in Mercadotecnia from Universidad Anáhuac.