Peter Garbe

Peter Garbe is currently the Teamlead Lifecycle Programs & Journeys at LichtBlick SE, where they apply extensive experience in data-driven marketing and customer communication to foster sustainable customer relationships. Previously, they held various leadership roles, including Client Service Director CRM and Head of Customer Journey Director DACH at THE MARCOM ENGINE, and Bereichsleiter Customer Relationship Management at DA Direkt. Peter's educational background includes a Bachelor of Applied Science in Business, Management, and Marketing from Fachhochschule München and a Diplom in Communications from the Bayerischen Akademie für Werbung und Marketing. With a focus on optimizing customer journeys and enhancing marketing performance, Peter collaborates closely with stakeholders to implement effective campaigns.