Lerzan Aksoy

Lerzan Aksoy is the Dean of the Gabelli School of Business and a Professor of Marketing at Fordham University. From 2015 to 2022, Lerzan served as Associate Dean of Undergraduate Studies and Strategic Initiatives and is recognized for significant contributions to the services discipline, receiving the American Marketing Association’s 2022 Christopher Lovelock Career Contributions Award. A prolific author, Lerzan has written the NY Times bestseller *The Wallet Allocation Rule* and has published extensively in prestigious marketing and strategy journals. Currently, Lerzan serves on the Academic Council of the American Marketing Association and will assume the role of president in 2024. Lerzan holds a PhD from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill, an MBA from George Mason University, and a BS in Business Administration from Hacettepe University.