Michael Curmi

Michael Curmi is a Vice President of Marketing at Lids, where they oversee strategy and operations across 13 business units in multiple countries. With over 15 years of multinational brand experience, Michael has previously held leadership roles, including Director of Brand Experience at Jaguar Land Rover North America, where they led initiatives that set new global benchmarks for consumer engagement. Their expertise includes campaign planning, cross-functional leadership, and building cultural relevancy through partnerships and storytelling. Michael holds a Bachelor of Fine Arts from Michigan State University and an MBA with dual majors in Finance and Supply Chain Management from the Eli Broad College of Business at Michigan State University.