Brian Shoemaker is an accomplished technology executive with extensive experience in digital experience and innovation focused on the fitness industry. Currently serving as Senior Director of Digital Experience at Life Time Inc. since February 2016, Brian defines strategies for optimizing mobile app experiences and leads cross-functional teams to enhance member engagement. Previously, as Senior Director of Innovation at Life Time, Brian spearheaded pioneering projects to develop future fitness capabilities. Brian's earlier roles include Director of Software Engineering at Bloom Health, where leadership contributed to significant product expansions, and Development Manager positions at Thomson Reuters and Dow Jones, where web application development was a key focus. Brian holds an MBA from the UMN Carlson School of Management and a BS in Information Systems from Iowa State University.
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