Nat Ross is an accomplished professional with extensive experience in the cycling and outdoor sports industries. With a background as a professional cyclist, including achievements as a National Champion and World Champion, Nat has held various leadership roles such as Director of Youth & Collegiate Cycling at USA Cycling and Director of Sales and Business Development for Pirelli. As a former founder and owner of Tough Guy Productions, Nat promoted telemark, alpine touring, and backcountry skiing. Additionally, Nat has served in significant marketing and brand management positions with organizations such as KASK, POC, and fi'zi:k, and currently acts as a Senior Consultant for Life Time Inc. Nat's expertise encompasses event promotion, product development, coaching, and team management, underscoring a commitment to advancing cycling and outdoor sports.
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