Ana Lamas

Ana Lamas is a seasoned marketing professional with extensive experience in performance marketing and community management. Currently serving as a Senior Performance Marketing Specialist at Lifecycle Software since October 2022, Ana leads PPC campaigns across platforms such as Google Ads and LinkedIn Ads, while also specializing in lead nurturing and account-based marketing for B2B leads. Prior experience includes roles at SUBA as an E-commerce & PPC Specialist, and Linlab as a Digital Marketing Manager and E-Commerce Strategist, among others. Ana holds a Master’s degree in Marketing Management - Digital Marketing from ISEG - Lisbon School of Economics & Management and a Bachelor's degree in Ciências da Comunicação from Universidade Católica Portuguesa. Proficient in various digital tools, Ana combines strategic marketing expertise with a strong focus on conversion optimization and community engagement.