James Murphy

James is the Founder and CEO of Lifes2good, having set-up the company in 1997.

Born in Galway, he attended St.Jarlath’s College in Tuam and then attained a B. Comm in NUIG before qualifying as a Chartered Accountant in 1986. James then moved to Brussels where he worked for Coopers & Lybrand (currently Pricewaterhouse Coopers) and spent five years working between Belgium and Luxembourg.

He returned to Ireland in 1991 to join BMR-Slendertone where, as part of the management team he built a successful brand and business, before embarking on his own venture in 1997, to start up Lifes2good.

Under James’ leadership, Lifes2good has grown from a small distribution company in the west of Ireland to a global enterprise. He championed a marketing model comprising of direct sales to consumers through database and internet marketing in addition to selling into pharmacy chains and health stores.

James made the company’s first acquisition in the UK in 2003. In 2007 he acquired the Viviscal brand when this business had a turnover of €700k. The company continued to grow with further expansion throughout Europe and the US.

The Lifes2good business expanded worldwide with offices in Ireland, UK, USA, Canada, Australia and Portugal. The Viviscal business grew to €50m turnover in 2016 and in January 2017, Lifes2good successfully sold the Viviscal brand to the US Conglomerate, Church & Dwight, for €150m.