Sam Stafford

Sam Stafford is a transformational data strategist currently serving as the Chief Digital Officer at LifeSearch, where they lead the digital department and oversee IT, digital transformation, and data governance. With over 15 years of management experience, Sam has developed strong leadership and stakeholder skills while focusing on strategic capability development and digital roadmaps that integrate machine learning and AI. Previously, they held senior roles at various organizations, including Head of Digital Data Science at Admiral Group Plc and Senior Data Science Manager at RAC, while their early career included positions at Lloyds Bank, Capital One, and Barclays. Sam earned a 2.1 degree in Operations Research from the University of Leeds.