Clara Ferren

Clara Ferren is a Senior Director at Lifesight, specializing in marketing measurement and strategy since 2025. With a solid foundation in analytics and marketing effectiveness, Clara previously led the Advanced Analytics program at Gain Theory, driving significant revenue growth for major retail clients. Clara's expertise includes building multivariate regression models, optimizing marketing strategies for corporate brand equity, and enabling organizational change through data-driven insights. Clara holds dual degrees in Mathematical Decision Sciences and Mathematics from the University of North Carolina at Chapel Hill and has enriched their education with a study abroad experience at Lund University.