Hi, we’re Liforme. We are a dynamic, B Corp certified, fast growing (2019 Sunday Times Fast Track 100), “Direct 2 People®” business, and we fundamentally believe that we can change the World significantly through our business. 

Our mission? To support and encourage health and wellbeing through Yoga; to bring the values of Yoga to the Yoga business and beyond; and to build a global community of people who ‘Live For More®’ by focusing on sustainability, ethics and Giving Back to the World in everything we do.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves!  We also have an exciting pipeline of new and innovative products which we will deliver over the coming year.

Headquartered in central London and now working in a hybrid remote + office structure, we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Liforme (B Corp Certified)

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