Lift-Off Consulting helps businesses answer the question that matters most: where should we invest to grow?

We work with marketing, strategy, and innovation teams across industries -- from consumer goods and beverages to financial services and technology. We turn category complexity and market ambiguity into clear, financially grounded commercial priorities.

Our approach sits at the intersection of AI and traditional analytical rigour. We combine quantitative methods (segmentation, driver analysis, financial modelling) with AI-powered workflows to compress the path from data to decision. For CPG and beverage brands, we offer NavigatorLab -- our demand-space segmentation platform that maps categories by audience, occasion, need state, and brand fit.

What we do:

Market segmentation and demand-space mapping

Opportunity sizing and whitespace quantification

Financial modelling tied to P&L outcomes

Brand analytics and positioning strategy

AI-powered insight and analytics workflows

Full-stack application development and data platforms

Founded by Anton Dudarenko (ex-Kantar Analytics, 15 years in strategy and analytics), we bring enterprise-grade thinking -- honed on brands like HSBC, LEGO, and Unilever -- to teams that need senior capability without agency overhead.

Based in London. Working across the UK and Europe.

https://navigatorlab.lift-off.co.uk https://lift-off.co.uk

Lift-Off Consulting

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Lift-Off Consulting

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