DM

Daniel Marsh

Manager Of Performance Strategy EMEA at Liftoff

Daniel Marsh has a diverse work experience with various roles in marketing and property management. Daniel worked as a Performance Operations Manager at Liftoff Mobile, where they optimized app install campaigns to acquire users who engage beyond the install. Daniel also founded DANOAK LTD, a property letting company, and worked on properties in and around Bath. Daniel served as a Marketing Manager at mytaxi, where they managed the performance marketing budget and implemented strategies to grow the company's share of the taxi market in the UK. Daniel also worked as a Senior Mobile Marketing Executive at Trainline, where they were responsible for increasing app usage through promotional campaigns and performance marketing. Daniel has experience in TV planning and buying as a TV Planner/Buyer at the7stars and interned at Pöyry, where they assisted the communications team in designing their website. Additionally, Daniel has experience in comms planning, PPC, and DRTV roles at Carat UK and Carat, respectively.

Daniel Marsh completed their Bachelor of Science (BSc) degree in Biology, General with a 2.1 classification from the University of Bath from 2010 to 2014. Prior to that, they pursued A Levels in Mathematics, Chemistry, and Biology at RGS Worcester from 2008 to 2010.

In addition to their formal education, Daniel also obtained various certifications. Daniel completed the SQL Nanodegree Program from Udacity in February 2022. In June 2016, they obtained the IPA Foundation Certificate from the IPA (Institute of Practitioners in Advertising). Daniel also has The Digital Garage certification from Google, although the specific details regarding when and where they obtained it are not provided.

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