Pascal Benz is an experienced professional in brand and retail strategy, currently serving as a Senior Strategist at LIGANOVA since August 2022, focusing on brand and retail experience, physical campaign development, event platform strategies, and trend analysis. In January 2024, Pascal Benz founded BenzVentures, furthering expertise in strategic innovation. Prior experience includes a role as a Strategist at Zum goldenen Hirschen from September 2015 to July 2022, where responsibilities included brand and communication strategy and campaign planning. Early career stages involved positions in social insurance and insurance expertise at WMF Betriebskrankenkasse, Allianz, and AOK Baden-Württemberg. Educational background includes a Bachelor of Science in Marketing Communication and Advertising from Pforzheim University and a state-certified business administrator degree in marketing from Kaufmännische Schule Heidenheim.
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