Tricia Baak is a seasoned sales professional with extensive experience in the luxury lifestyle sector. Currently serving as a Sales Specialist at LighthousePE since March 2016, Tricia also holds the position of Northwest Director at both Travel+Leisure and Food & Wine, roles initiated in August 2020. As West Coast Director for Departures Co. International since 2012, Tricia aligns luxury brands for optimal marketing effectiveness. In 2012, Tricia founded Baak Media, a firm specializing in digital and print sales for affluent lifestyle brands, offering media consulting and production services. Prior experience includes roles as Southwest Sales Director at Wallpaper* and as Southwest Regional Sales Director at Food & Wine. Tricia earned a Bachelor of Science degree in Business/French from Brigham Young University between 1988 and 1992.
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