Benoit Bouffard

Chief product and marketing officer at LightOn

Benoit Bouffard has over 12 years of experience in product and marketing roles. From 2022 to present, they have been the Chief product and marketing officer at LightOn and the Directeur général adjoint at Click&Care. From 2014 to 2022, they were the CPO & COO at Dial Once, where they co-founded a startup that developed an optimization platform for omnichannel customer relationships. Benoit successfully imagined and built a product that generated 3M€ of ARR with more than 60 clients. Benoit also launched a chatbot and conversational solution with more than 600,000 sessions per month. From 2009 to 2013, they were the CMO & COO at Chronoresto.fr, a pioneer in the home e-catering sector. During their time there, the business volume increased from €1.

Benoit Bouffard obtained a Master's degree in Marketing btob et international from EMLV - École de Management Léonard de Vinci between 2004 and 2008. Benoit then attended Devinci Executive Education from 2007 to 2008, where they obtained an MBA spécialisé in marketing et E-commerce. In 2006, they attended polytechnic lahti Finland for an Erasmus in Marketing B2B. In February 2022, Benoit Bouffard obtained a Chief Product Officer certification from Thiga Academy.

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Timeline

  • Chief product and marketing officer

    November, 2022 - present